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I Have a ZERO Birthday Coming Up

Route 40Turning 40: Just another day

On the other hand you only have 8 of them in your typical life.

So to mark 40 I’m writing 40 in 40.

40 lessons I’ve learned in 40 years.

All the great lessons in life have been handed down from someone else. And for that I’m thankful. There is wisdom in lessons that stand the test of time. These are a few of mine.

Lesson #1

A lesson I teach my kids when they start middle school and we begin meeting together weekly for breakfast:

You become who you follow

This is one of the fundamental truths in life. For better or worse, come hell, or high water who I follow will shape me.

Talk to anyone for an hour about real things in life and you will hear who they are following. Watch teenage kids and how they dress and what they are listening to and you will get a glimpse into who they follow. Look into any culture anywhere and you will see who people are following.

We talk a lot about leaders and I believe leaders are incredibly important.

But in my own life who I follow is THE decision.

Notice I didn’t say who you read or watch or listen to (although these are all good things). I said follow. Following is another ballgame altogether.

Who are you following?

Keep moving forward,


Written by

I am the CEO of Blue Ocean Ideas, a creative agency in Baltimore, Maryland. My job is to clarify the strategy and take care of my team. I am married to the beautiful Elise Rittler and we have four great kids. When I’m not at Blue Ocean Ideas or with my family I am riding a bike, running, playing ultimate frisbee, eating, or sleeping. There is a little more about me here.

One Response to “I Have a ZERO Birthday Coming Up”

By Dick Roszel - 3 September 2011

I couldn’t agree more Greg – it’s a very important lesson and one that needs to be taught more today than at almost any other time. Thanks for reminding me.

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